Set the direction before the work begins

Strategy & Brand Building

Book a discovery call What’s included

Good marketing starts with clear answers. What do you want to achieve? Who are you talking to? Why should they choose you? At this stage, we turn your business goals into a clear marketing direction with defined priorities.

Then we build the identity and messaging that express your brand consistently. They become the reference point for every piece of content, campaign and digital project that follows.

A hand planning on a tablet with glowing marketing plan elements above it

What’s included

  1. Marketing strategy

    Setting goals, priorities, the right channels and the KPIs we use to track progress.

  2. Market & audience research

    Getting to know your audience, market and competitors, so decisions are based on evidence.

  3. Positioning

    Defining the place your brand should own in your audience’s mind, and what sets it apart from the alternatives.

  4. Visual identity

    Creating the visual elements that express the brand and keep it consistent at every touchpoint.

  5. Messaging & tone of voice

    Writing the core messages and a tone of voice that fit your brand and audience.

When you need it

  • You’re launching a new brand or business
  • You’re repositioning or refreshing an existing brand
  • You have plenty of marketing activity but no clear direction tying it together
  • Your in-house team needs a framework to work from

Typical deliverables

  • Marketing direction and priorities document
  • Audience and market research summary
  • Positioning statement and core messages
  • Visual identity and tone-of-voice guidelines

Final deliverables are agreed in the scope of work, based on your project’s goal and stage.

How it fits with our other services

Strategy sets the direction and priorities. Identity and messaging define what the brand stands for. Everything else, from content to campaigns to digital, builds on that.

Other services you might need

  • Creative, Content & Visual Production

    Campaign ideas, design, copywriting, social media management, photography, video production and motion graphics.

  • Digital Advertising & Performance

    Media planning and buying, campaign management, targeting and retargeting, lead generation, conversion optimization and performance reporting.

  • Digital Solutions & Growth

    Websites, online stores and landing pages, UX/UI and SEO, tracking, and launch support for products and campaigns.

Next step

Need Strategy & Brand Building?

Tell us about your business and what you want to achieve. We’ll help you define the right scope and services before any work begins.

  1. A discovery call about your business, goal and challenges
  2. Agreeing on priorities, opportunities and deliverables
  3. Defining the right scope of work
  4. A clear proposal with services, timeline and cost
Book a discovery call